About RidarTruth

Our Story

Founded in 2008 by a group of passionate Canadian explorers, RidarTruth began as a small venture with a big dream: to showcase Canada's incredible diversity and natural beauty to the world while supporting local communities.

What started as weekend adventures with friends has grown into Canada's most trusted premium tourism company. We've guided over 10,000 travelers through transformative experiences across all 13 provinces and territories, from the rugged coastlines of Newfoundland to the pristine wilderness of the Yukon.

Our name, RidarTruth, reflects our core belief in authentic, honest travel experiences. We don't just show you the postcard views – we share the real Canada, with all its complexity, beauty, and cultural richness.

RidarTruth founders in Canadian wilderness

Our Mission & Values

Authentic Experiences

We create genuine connections between travelers and Canadian culture, ensuring every experience is meaningful and transformative.

Sustainable Tourism

Our tours support local communities, protect natural environments, and promote responsible travel practices for future generations.

Safety First

Professional guides, comprehensive safety protocols, and premium equipment ensure your adventure is both thrilling and secure.

Cultural Respect

We honor Indigenous traditions, celebrate Canada's multicultural heritage, and foster understanding between diverse communities.

Personal Touch

Small group sizes and personalized itineraries ensure each traveler receives individual attention and creates lasting memories.

Excellence Always

From initial planning to final farewell, we maintain the highest standards in service, accommodation, and experience quality.

Meet Our Leadership Team

Passionate Canadians dedicated to sharing our country's wonders

Sarah MacLeod

Founder & CEO

A former park ranger turned entrepreneur, Sarah has over 20 years of wilderness experience and is passionate about sustainable tourism development across Canada.

David Chen

Head of Operations

With a background in hospitality management and Indigenous studies, David ensures our cultural programs are respectful, educational, and transformative.

Marie Dubois

Adventure Director

A certified mountain guide and marine biologist, Marie designs our adventure tours with safety, education, and environmental consciousness at the forefront.

Our Certifications

Recognized excellence in Canadian tourism

Tourism Industry Association of Canada (TIAC) Member

Certified member committed to industry best practices and professional standards.

Green Tourism Certification

Recognized for our commitment to environmental sustainability and responsible tourism practices.

Indigenous Tourism Association of Canada (ITAC) Partner

Proud partner supporting authentic Indigenous tourism experiences across Canada.

Adventure Travel Trade Association (ATTA) Member

Global recognition for responsible adventure tourism and sustainable travel practices.